Yesterday in the press it was reported that TMobile staff has been selling customers personal details to third parties who then sold them on to the highest bidder compromising the personal data of many of TMobile’s customers. This is not only an embarrassment for TMobile but could spark a potential revenue downturn as current customers evaluate their options.


Could this have been prevented ? We believe it could have. If TMobile had incorporate the Axia Profile as part of their recruitment and assessment processes they would have known what motivated their staff and understood more about the personal values and ethos. Use of the Axia Profile as part of the recruitment process would in most cases have prevented the very staff who sold these details from being employed in the first place, and would have highlighted any staff who were dissatisfied or who posed a risk during an annual assessment process that utilised the profile.


The question is not whether you can afford to include the Axia Profile as part of your recruitment and assessment processes, but whether you can afford not to.