Prior to forming AxiaMetrics I had been sales director at a number of financial and insurance services companies and grew my own organisation in financial sales. Until last year I viewed testing profiles, such as MBTI, DISC, Meyers-Briggs etc, as abject failures at predicting sales success.

Why ? Firstly they are self reports (Garbage in = Garbage out) and secondly, they are unable to predict an individuals drivers and motivation. Last year I was introduced to the Science of Axiology and after trials on my own sales teams I became so interested and influenced by the power of it as a recruitment and development aid I researched the providers in the US and I set up AxiaMetrics LLP to distribute what I found to be the best available derivative.

It is not a self report but an assessment based on your values, thinking process and judgement. It is an online profile that is impossible to cheat as the questions are not leading and its not coroborative, i.e it does not seek to put the respondents in a group or type. It has tailored outputs that have been developed in conjunction with many major US corporations specifically for Sales recruitment and development. Using this technology larger sales teams are able to competency model their sales team to identify exactly what it is in their organisation that makes their elite performers ELITE.

Validity studies are extensive and whilst it only claims to be about 75% predictor of hiring success it has proven to be over 90% acurate predictor of failure, thus helping sales managers avoid those hires that are destined to fail. I would be happy to provide evidence of validity and if you are curious, why not take the test to see some of the outputs for yourself.

Gary May, the founder of the Association of Sales Professionals states that “for me and the Association of Sales Professionals there is only one ‘test’ than accurately and consistently performs as a reliable indicator as to whether someone can sell. That ‘tool’ s based on the Science of Axiology.” Gary goes on to say “As an example I have taken the Axia Profile twice myself and the level of accuracy and the insight I was presented with was astounding. It identified that although I was brilliant at work based problem solving, there were personal issues that were preventing me from putting them to use. [I’d had a personal breakup 3 weeks previous!]. Another example is how it shows levels of empathy. We all know that empathy is at the route of every great sales person BUT how does someone use that their empathy skill. Someone with huge empathy ability could use it to great use in coaching or developing a team but conversely to know what someone else feels means they’ll also know how to hurt and push the wrong buttons. I know not of a another single profile tool which enables you to have such a wonder insight into yourself, your staff and their teams! ”

We are currently running a large scale trial in one of the UK’s most respected call centres, a times 100 employer and finalist in the recent European Call centre of the year awards as they like me have been so impressed with the depth and accuracy of this as a predictor.

If you are at all considering profiling then I’d urge you to talk to us about Axiology, similarily, if you are at all interested in increasing sales revenues, staff productivity, or replicating your elite performers then get in touch, I can guarantee you that the results will speak for themself.

Tags: AxiaMetrics, axiology, DISC, linkedin, Meyer-Briggs, Profiling, Psychometric, Testing